A single spot promotion of Raja on Zee channel costs the company Rs 22,000 every day man hits like Chura liya hai tumne and he has a chartbuster.” Ironically, R.D. Burman who was grossly undervalued during his twilight years,
is being exhumed after nis death.
HMV brought out a four-cassette pack after nis death valued at Rs 156.
The album sold more than 50,000 units,
marking record sales for the company.
While leading recording companies like HMV, Venus, Tips, Time and Weston have struck it big with record sales, aggressive marketing strategies and publicity hooplas,
many smaller companies like Lara, Sterling, S- Series, BMB Music, Prism and Red Cat (Ultra) have found the going tough; some of them were even forced to close shop. Says Taurani, “Marketing cassettes is serious business.
You need to have the infrastructure to handle the vagaries of the trade.”
An industry insider points out how Tips has successfully marketed the music of Indra Kumar’s forthcoming Raja.
They have been promoting the film through the various satellite networks since December.
A single spot promotion of Rqja on Zee channel’s Jhalak costs the company almost Rs 22,000 every day.
The musical renaissance within the industry began in the early ’90s with films like Lai Dupatta Malmal Ka, Qayamat Se Qayamat Tak, Tezaab and Aashiqui.
Jain credits Gulshan Kumar of T-Series for the spurt in the music industry. He says, “That man is single-handedly responsible for the boom time.
He realised the importance of marketing.
He reduced the price of audio cassettes and improved the overall quality of sound.” Of late T-Series has more or less stopped marketing film music and is focusing rather on their non-film repertoires like bhajans,
ghazals and light music rendered by their in-house nightingale Anuradha Paudwal.
Once the boom set in, producers began charging heavily on the music rights or their films.
Sunny Deol is known for his angry young man looks and ek se badhkar ek great movies in which he has proved his mettle in acting. Sunny Deol has etched a special place in our hearts with his unique dance style to his dhai kilo ka haath dialogue.
Apart from being an actor, he is the elder son to Dharmendra,
a brother to Bobby Deol, Ajeita Deol and Vijeta Deol, and half-sibling to Esha Deol,
Ahana Deol.
He is a complete family man.
Sharmila Tagore celebrated her 77th birthday on Wednesday.
Her daughter and actress Soha Ali Khan shared pictures from the celebrations featuring Ibrahim Ali Khan and Inaaya Naumi Kemmu. Today,
we bring you a throwback of when the veteran actress travelled without AC and windows shut to keep her co-star Raaj Kumar’s hair wig intact. Scroll below to read the scoop.
Sharmila has worked with Raaj in a few movies together including Waqt and Ek Se Badhkar Ek.
